How the EU can communicate better

By Richard Laming

Published in EUobserver, 4 October 2006

The European Commission’s consultation on its communication policy is a landmark event. No longer can the Commission be accused of being a remote, isolate bureaucracy.

Its consultation was seeking opinions on how it should engage with the wider European public. It was even consulting on how it should consult with the wider European public. Now, that might amount to too much concern for what the public thinks, but it certainly ends any suggestion that it has too little.

As long, that is, as it learns the lessons and makes the necessary changes. And there are some changes needed.

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